If you discover your palms are generally a soft wreck on account of your boredom-caused nail biting, or you're operating your office neighbors crazy from yourCube table-drumming and pen-clicking, fidget toys might be the remedy on your worried or bored power. Stress balls and table gadgets have been around forever, but a recent tendency in fidget toys contributes a treasured, good quality -- and frequently expensive -- flair to getting a destination for a eliminate your surplus power.
Due to its surprisingly successful Kickstarter campaign, you might've been aware of Antsy Laboratory's Fidget Dice, which increased $6.4 million after establishing a comparatively meager $15,000 money objective. Composed of links, calls, and switches -- all of which do not into doing anything apart from providing you with something to push -- the Fidget Cube is an inexpensive choice for your budget fidgeter. If you want something prettier, an alternative form of fidget activity, or a thing that scratches your collectors scratch, spinners fidget are the strategy to use.
Much of how the Fidget Cube is switches and calls don't "do" anything apart from getting forced and made, spinner fidget. That is it. They feel great in your hand like worry gems do, and so they quickly and having a film of the finger. The hand spinner fidget toys are inclined to come in a number of metal figures, like brass, copper, stainless steel, and titanium, and therefore are built to spin for some time if you want to zone out and stare -- the heavier the metal, the longer the spin. Usually, you'll be moving them back and forth significantly more than you'll be looking to achieve their optimum spin period.
When adding testers or random passersby to your spinner, the chat always went Laboratories method. We'd let them know what it had been and they'd involve some sort of strongly incredulous replyDesigns, we'd put it in their hand spinner brand in a matter of seconds, they'd say how much they enjoy it and wouldn't wish to present it back -- every single moment, without fail.
If you locate your fingers are usually a bloody chaos on account of your indifference-caused nail biting, or you are driving your office neighbors outrageous out of your table-drumming and pencil-clicking, fidget games may be the treatment for the worried or bored power. Stress balls and workplace games have been around permanently, but a current pattern in fidget games provides a collectible, high-quality -- and often pricey -- style to finding a place to eliminate your extra power.
If you want something prettier, an alternative kind of fidget action, or a thing that scratches your collector's itch, hand spinner fidget are the way to go.
Much in the manner the Fidget Cubeis switches and dials don't "do" something apart from getting pressed and made, spinner toy spin. That's it. They feel great in your hand like worry rocks do, and so they easily spin having a movie of the hand. The spinner fidget toys have a tendency to come in various metal bodies, like brass, copper, stainless steel, and titanium, and therefore are built to spin for a while if you want to zone out and stare -- the heavier the metal, the longer the spin. Generally, you'll be flicking them back and forth significantly more than you'll be wanting to accomplish their optimum spin time.
While launching testers or random passersby to your spinner fidget toys, the chat constantly went the same way. We'd tell them what it had been and they'd involve some sort of strongly incredulous reply, but we'd set it in their hand as well as in a of moments they'd say how much they enjoy it and wouldn't wish to offer it back -- each occasion, without fail.
It may not sound like it, but these fidget toys -- the Cube included -- could very well enhance your evening-today giving you an innocuous outlet on your tense or bored power, and our testers unanimously found this to be correct. Some of us played with a spinner toy in the place of bit our nails and cuticles -- I went from limited claws and natural skin to be able to fit an in to a glass of water without a problem. Some identified we were more contained in our daily lives -- fidgeting together with the spinners fidget to the train and paying attention to our environments rather than burying our faces in our phones. A number of us noticed we got up from our desks less, dropping electricity into fidgeting using the spinner fidget instead of using meaningless trips for the pantry. Your diamond level with the hand spinner fidget toys varied from a tester to specialist, but most of US favored having them around and identified ourselves reaching because of it whenever we were doing things that didn't demand your hands, from enhancing an article to only awaiting the elevator.
We also unearthed that the spinners fidget really are a great conversation piece. Individuals tend to wonder what on the planet you're using, and when somebody truly realizes them, it really is such as an immediate bonding time. Funnily enough, after having an annoying couple times in the Apple Shop looking to get my cell phone battery repaired in an acceptable period, an Apple technician observed my hand spinner fidget toys, hit up a dialogue, and easily served me over the approach. Some of us likewise unearthed that the hand spinner fidget scratched our collector's and hobbyist scratch. I sort of wish to find 'em all and display them on the shelf, while others looked into how to develop their own.
Fundamentally, though, there isn't enough study regarding whether these spinners fidget can actually help folks from a mental health perspective. Basically, you'd need to try it yourself. If you're interested, you can find a whole market of inexpensive 3D-produced plastic, wooden, and steel spinner toy on Etsy to determine when the essential notion is something that works for you without wearing your budget.
Tuesday, June 20, 2017
Monday, May 29, 2017
Moultrie has definitely brought us a first in the way of trail cameras with this model ( MOULTRIE PANORAMIC 150 GAME CAMERA )No other camera at this time offers a panoramic photo feature. With the way this unit performs though, there is little doubt that this is going to be the way of the future. You can hang one camera instead of 3, or just monitor really wide areas. It takes 3 separate pictures and combines them into one. The most amazing part is that it swivels with virtually no noise.
8 MP resolution
3 separate motion sensors cover an unparalleled 150 degree detection area
Offers triple detection zone of standard game cam
Trigger speed is less than 1 second
Single shot mode is available
9,000 pics on one set of batteries. Note: Use of video will drastically reduce this
HD video option, with sound
Motion Freeze to help reduce nighttime blur
Camouflage strap loop with Python® compatibility (cable not included)
Recovery time is 6 seconds
Photos have an overlap/separated appearance.
Runs on 6 C batteries
It is important to note a couple of things about the “cons”. 6 seconds for a recovery time is actually pretty good when you factor in that it is storing 3 pictures per shot. (You could say 2 seconds per pic). Same with the overlapped appearance. This really is the only solution out there for monitoring a field or open area with just one camera. Considering that it is the first of it’s kind as well, they have really gotten it right.
The benefits of the panoramic feature are obvious ones. You can see an entire field in “one” shot. This isn’t just a one trick pony though. You can enable a single shot mode where the camera will swivel and take just one shot in whatever zone it detects the motion in. (Out of the 3 motion sensors it has).
It offers really clear, crisp pictures by day. The flash range is almost 70 feet, so it is capable of delivering great nighttime photos as well. With the 8 MP resolution and HD video options it really performs beyond the ability of most single game cameras. Time-lapse options even make it a good camera for putting over a food plot. (Especially if you have a wide one, or want to catch a trail and a plot with a single camera).
This device is going to revolutionize the game camera industry going forward. It performs so well that it’s hard to believe other companies aren’t already racing to complete production. The only real drawbacks are the overlap effect on the panoramic photos and the increased battery usage (from the swiveling). If you are looking to monitor a large area though, you will not find a better option.
Friday, March 10, 2017
Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos.
Now, it’s up to content creators to deliver quality ad content that can be consumed in this new age of video marketing.
However, many brands and influencers aren’t prepared for the incoming wave of video marketing. That’s why services like The Draw Shop now exist, to provide storytellers and companies with a platform to create easily digestible, authentic video content. They’re designed to make it simple to create top-notch explainer videos that will reach all sorts of customers, from individuals to startups to Fortune 500 companies.
Video marketing is taking over the content world. You don't want to miss out. Here are five things you should know so you can build a winning video-marketing campaign:
1. Creativity is key.
Consumers today are overloaded with content. As a marketer, you need to realize that your message is just one of thousands flooding into the average person’s life.
That’s why it’s crucial that you use creativity as a means of differentiation. Traditional advertising has saturated the marketplace, and consumers are sick and tired of seeing the same types of advertisements over and over.
You should look for alternatives that will make your message really pop, like those whiteboard videos from The Draw Shop. While what you say in your video is certainly important, a creative presentation will make it stand out from the crowd.
2. Easy to consume
It used to be a real challenge for consumers to watch videos, especially from their mobile devices. They had to wait for the content to load and buffer, long before they could even hear the message.
Luckily, with the advance of technology, those days of low-quality video are long gone. Today, consumers are able to stream high-quality HD content from their mobile devices. But, it’s also important to remember that neither they nor you have to create movie-length video for it to be effective.
“For your video content, stick to the sweet-spot of two-to-three minutes,” advises Alex Charfen, co-founder and CEO of Charfen, a training and membership organization helping visionary entrepreneurs grow and scale their businesses. “Attention spans are getting shorter, but you still want to be able to provide value. So, if you can keep your message short and to the point -- and ideally stick to only one point -- you’ll have greater success connecting with your audience.”
Content creators should take full advantage of advanced consumer technology and deliver video that is easy to view, understand and consume
Another easy and actionable way to differentiate your message is to be 100 percent authentic and genuine. Most of the advertisements in today’s consumer ecosystem are jam-packed with blatant lies and hyperbole, often presented in bolded typefaces sprinkled with exclamation marks. You can stand out by taking a genuine approach. Your customers want content that they can relate to, specifically catering to their tastes.
“I’m a big fan of shooting when you’ve got something to say, not trying to make everything perfect,” says Charfen, “Your audience responds to your transparency and your real reactions to what’s going on in their world. So, when you have something to say, say it.”
Create something that people will want to watch; and be genuine. You’ll have a much easier time getting your message across.
4. Achieves high conversion rates
The great thing about users who watch your video is that if they are attracted to the content, they'll be very likely to click through and subscribe to your services or buy your product.
Animated marketing videos have an incredible effect on customers. This is because they transfer information in a way that makes it easier for consumers to understand, instead of confusing the customer with nonsensical ads. They provide you with the tools you need, to teach your customers why they need your service, and to do so in a nonaggressive way.
5. Optimized for sharing
One of the best ways to grow your audience is through social-media channels. Video and unique content is great, but they’re worthless if no one can share them with their friends.
That’s why you should invest in optimizing your content so it can be shared on both mobile and desktop. Make sure it runs on screens of all sizes so that no one is getting cut out of your potential viewer list. Finally, and perhaps most importantly, ensure your content goes viral through sharing.
Video is here to stay. Social platforms are making it ever easy to consume video content, and live-streaming continues to boom. To remain a major player in the digital world, recognize that video is no longer a luxury, but a requirement.
So, now that you know what works, how will you use video in your business?
Wednesday, February 15, 2017
What makes you so special? Why should anyone purchase your product or service or listen to your opinion over someone else in the same field?
The best answer to that question is that you have established yourself as the authority and gone to great lengths to ensure that this is known to every one of your potential clients. You have figuratively, and sometimes literally, written the book on your field. That is the power of authority marketing.
As CEO of Epstein Financial Services in Holyoke, Massachusetts, Charlie Epstein saw a lot of competition in his field. So he skipped to the front of the line by writing Paychecks for Life (published by my company) and soon tripled the size of his business. In short, he created authority. While all other companies were (just) salespeople trying to win a deal, he was the expert. Epstein literally "wrote the book on it," and that inspired confidence and attracted business.
Misty Young is another example. She's the co-owner of Squeeze In, a California-based restaurant chain, which started life as a 39-seat restaurant known for its omelettes. But as Young's company grew and other restaurants asked her advice, she realized she had established authority. Next, she published (again, for my company), From Rags to Restaurants: The Secret Recipe.
“As soon as people realize that I have written a book, I am immediately set up as an expert,” Young says. She has appeared in the New York Times -- twice. And she has used her book to solidify her business ventures. “It helped us leverage investment money for our fifth restaurant,” she says. Young and her husband now own seven.
Establishing yourself, then, as the authority in your field is how you can dominate your competition. It positions you above others and opens doors, which is the most important responsibility of any business owner/CEO: to acquire and retain customers.
To develop that authority you need a solid presence in each of what I call the seven pillars:
1. Branding. Building brand isn’t just about building your company’s brand but also your personal brand. For your audience to recall your name, it must be clearly recognizable and associated in their minds. Distill your personal brand into what makes you unique. A few key factors will help you discover your unique brand: your personal mission, your philosophy, your journey and your community. Well-known leaders are very clear about who they are.
2. Content marketing. Content marketing is the means through which you build your omnipresence. You need to commit to creating a significant amount of high-quality content written specifically for your target audience. It can come in multiple forms: white papers, articles, blog posts, webinars, podcasts or, like Charlie Epstein, a book. As you create appreciable content, you create a legion of fans who are excited to consume what you create.
3. Referral marketing. If you’re doing them correctly, referrals should bring in a large number of new clients. In fact, 85 percent of small businesses get customers through word of mouth, according to one survey. But, you need to encourage your satisfied clients and customers to refer you to others. Client referrals are the most common and are an outcome of great service. But an often-missed opportunity is the referrals from influencers -- people who are in front of a group of your prospects every day. Research them, meet them. Impress them.
4. Lead generation. What does authority marketing have to do with lead generation? Everything. It’s far easier to generate leads when you’re seen as an authority. As an authority, you can tell people what they need, and they’ll believe you. If you come at them looking and acting like a salesperson, they’ll ditch you faster than a toupee in a windstorm.
5. PR and marketing. American humorist Will Rogers once said, “All I know is what I read in the papers.” However you feel about that statement these days, there is truth in it. People don’t believe what you say about yourself, but generally, they will believe what the media says about you. Whether it's coverage from CNBC or a local radio station, people will assume that you’re an authority; and that’s good for business. It’s irrational, but there’s nothing rational about the general public’s decision-making process.
6. Speaking. Are you currently speaking to groups that consist of your target audience? If not, you need to be. Speaking, bar none, is the best way to enforce your authority position and generate high-quality leads. If what you say is competent and professional, you will connect with a subset of the audience as though you were lovers at first sight.
7. Events. Events are where loyal tribes of customers come together. Be there with them. Or have them come to you. Holding annual events is one of the best ways to upsell, build additional loyalty and expose more people to your work.
Dr. Darold Opp, for instance, is a dentist who ran a successful practice in Aberdeen, South Dakota, but wanted to attract more patients. So, he created the town’s annual Smile Palooza festival, attracting thousands of kids in the region every year. “I became a celebrity in the community,” he told me.
People outside of Aberdeen may not know who he is, but that doesn’t matter. When local people think "dentist," they think Dr. Opp; and he has capitalized that into a multi-million dollar practice.
Then there is author Jim Ziegler, a consultant to automobile dealers and someone I work with. He said something a long time ago that has stuck. "Adam," he said, "outside of the car business, nobody knows who I am, but inside the car business, I'm a freakin' rock star."
The lesson there is that you want to be famous to the people that can give you money. You need to be the authority in the industry, in the community, in the marketplace where you and your business live, because you need people who have the ability and willingness to give you money to see you as the authority. Anybody else really doesn't matter.
Sunday, January 29, 2017
Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance.
Seth Godin famously said, “Content marketing is the only marketing left," and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or film original video, any form of original content helps in turning information-seeking consumers into customers. Here's four reasons why...
1. Content marketing will supplement your current marketing strategy.
For a lot of businesses, content marketing seems far off from what they are currently doing. In actuality, it probably fits right in. Are you already running a PPC campaign? Focusing on SEO? Growing your social media marketing campaign? You probably answered "yes" at least once.
Content marketing complements all three of these marketing strategies. How so? For PPC, it gives you more landing page opportunities. Sometimes a customer may not be in the buying stage of the sales funnel, but they are actively seeking more information. Publishing blog posts that dive into different industry topics can serve as the perfect place to direct these customers to the answers they are seeking--and to your business. Once potential customer lands on your blog post, you can show them advertisements once they leave your site via Adwords Remarketing.
If you’ve already implemented SEO on your website, you know the importance keywords play in boosting your search rankings. Through a blog, you are able to incorporate more keywords in a search-engine friendly manner that will continue to improve your rankings in an organic and inexpensive way.
Social media is a staple for most businesses, but finding relevant material to share with your audience can be a struggle. By creating your own content, you are able to enhance your social media presence and direct an already interested customer right to your website.
2. Drive targeted traffic to your website.
Content marketing can help you increase visitors to your site through all of the aforementioned channels. Even better, that traffic is high-quality traffic. Studies have shown that content marketing is more effective at obtaining leads than traditional interruption-based messaging. It also proves to have a better rate of converting traffic to leads, actually doubling the average website conversion rate from 6% to 12%. Why? It is because you are connecting with customers at a time when they need information about what you have to offer. Rather than pushing an advertisement on them, you give them helpful content, which creates trust. That trust builds a relationship between your business and the customer. In fact, it could be said that content marketing is the only scalable form of relationship-based marketing.
3. There is very little risk involved.
Whether you run ads on Facebook, launch a PPC campaign, or invest in display ads, it’s going to cost you money. There is usually a lot of upfront costs with all of those marketing strategies. Sometimes it takes trial and error until you find the right marketing mix that brings quality traffic to your site through paid ads.
On the flip side, content marketing has very little upfront costs and since you will likely be publishing it on your own website, there is no cost to keep it up and running. Even if one attempt fails or you learn your audience responds to one content marketing channel versus another (e.g. blogs rather than videos) you can make the necessary changes, publish new content, and not lose much in the process.
4. Everyone else is doing it.
Not to go against everything you were taught growing up, but if all of your competitors are leveraging content marketing and you’re not you will fall behind. Recent research even backs this up. It has been shown that 88 percent of B2B organizations and 76 percent of B2C companies are leveraging content marketing, in some form or another, to grow their business. Roughly 50 percent of businesses plan to expand their content marketing in the future. If you haven’t started yet, how long will it take you to catch up? Don't get left in the dust when it comes to growing your content marketing strategy. Use some of these simple tips to get started.